Posts Tagged ‘Jim Lattin’

The Admit weekend homework assignment has just arrived.  The reading is for the Class Immersion Experience which will be an “interactive class” in Marketing taught by Prof.  Jim Lattin. The class immersion is basically an enhanced  class visit. There are no regular classes that prospective students can sit in on during admit weekend.

Reading involves a case titled Vocera Communications (32 page document).

There’s also a 35 page optional reading assignment related to the case from The Complete Guide to Accelerating Sales  Force Performance (the first chapter).

Prof. Lattin has taught the introductory marketing class for first-years for the last 20 years. This should be very interesting I think.

There are also study groups assigned! We find these assignments on the first day of the admit weekend. Cold calls are promised as well!

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